Why Macra
Bespoke, Personal Approach
Macra is relatively small, independently owned business which prides itself on providing an unrivalled personal service to our landowner partners. We have a highly motivated, experienced team, who are prepared to go the extra mile to ensure success. Our selective portfolio of sites under our control, is kept to a manageable level, ensuring each project is of great importance to us, receiving our full attention, resources and expertise.
Relationships
The strong working relationships we build with our landowners are key to our success. The partnership that we enter relies on transparency, trust and effective communication, from entering into the promotion agreement, through to disposal.
Adam and Matt will personally manage your project throughout the whole process and are always available to provide you with update when required.
Experience & Track Record
The Macra team brings together successful professionals from the property, planning and construction industries. The wealth of experience each member offers, enable us to provide the best advice and guidance throughout the whole promotion process. From developing a successful planning strategy to disposing of consented schemes at the highest price, our team are well placed to deliver the most valuable consents within the shortest possible timeframes.
Resources
Macra offers an excellent combination of professional and financial resources which we utilise on every project. We will put together the best professional and consultancy team to maximise the planning prospect of your site, whilst overseeing the management of the project inhouse.
Our strong financial backing allows us to invest in unlocking even the most complicated of sites, with the additional benefit of being associated with a Civil Engineering & Groundworks business. This close relationship allows us to draw on their technical expertise, ensuring all schemes are value engineered, resulting in a greater sale receipt for the landowner.
The Macra Method
The Macra Method is fundamentally different to the traditional “option” approach that many landowners sign up to.
We are not a house builder, we are solely focused on maximising the value of the land, ensuring the greatest profit for the landowner and ourselves.
Key to achieving this is strong negotiation with the local authorities in minimising financial planning obligations but most importantly, its through exposing the site to the open market and creating competitive bidding.
This often results in premium offers.
In comparison, the conventional approach taken by landowners is to enter into an “option” agreement with an individual house builder, giving them a right to buy the land once a consent has been achieved. This land value is often fixed or decided by an RICS valuer; neither of which offer the transparency and opportunity to maximise value through open marketing, in the way that a promotion agreement does.
Unlike a promotion agreement where our interests are aligned, the option route gives rise to conflict as house builders will be looking to purchase the land at the lowest possible price, compared to the landowners desire to achieve the maximum.
The Macra Method of promotion, ensures the landowner receives the highest value in the shortest possible time frame.